Question

Which type of business unit that has a large market share in a mature , slow growing industry?

Answer 1

$\huge\mathfrak\pink{ANSWER }$

BCG Growth Matrix. Resources are allocated to business units according to where they are situated on the grid as follows: Cash Cow - a business unit that has a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units.

Answer 2

ANSWER

BCG Growth Matrix. Resources are allocated to business units according to where they are situated on the grid as follows: Cash Cow - a business unit that has a large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units.

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