Which type of marketing strategy is implemented by hul in its initiative prabhat?
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Answer:
Unilever has announced a third year of good progress on the Unilever Sustainable Living Plan, and an intention to expand further its sustainable living ambition to bring about broader change on a global scale.
Commenting on progress, Paul Polman, CEO, Unilever said, “In the three years since we launched the Unilever Sustainable Living Plan we have learned that sustainability drives business growth and a much deeper connection with our employees and consumers. In 2013, we’ve seen good progress, particularly on targets within our direct control. Our Plan is helping us to save money, reduce risk and drive innovation, and brands that have done the most to embrace sustainable living, like Dove, Lifebuoy, Pureit and Domestos, are enjoying some of our fastest growth.”
The company will continue to focus its scale, influence, expertise, and resources on making a fundamental change to entire systems, not just incremental improvements. This will involve stepping up plans to tackle several major global sustainability challenges, including:
• helping to combat climate change by working to eliminate deforestation, which accounts for up to 15 per cent of global greenhouse gas emissions
• improving food security by championing sustainable agriculture, and improving the livelihoods of smallholder farmers who produce 80 per cent of the food in Asia and Sub Saharan Africa
• improving health and well-being by helping more than a billion people gain access to safe drinking water, proper sanitation and good hygiene habits
In the area of social compliance, Unilever also confirmed that the Sustainable Living Plan has been expanded with a more substantive Enhancing Livelihoods programme focusing on:
• fairness in the workplace
• opportunities for women
• developing inclusive business
These three areas of focus are fundamental to the way Unilever aspires to do business and will help support its continued growth. Announcing the expanded plan, Polman, said, “We’re making good progress in reshaping our business for sustainable, equitable growth. But we need to do more. We have always recognised the bigger role that businesses need to play, and now is the moment for Unilever to step up and expand efforts in key areas, driving transformational change where we know we can make the biggest impact. In this way we will leverage our scale and work collaboratively in partnership with others to reach a tipping point in areas that will make a significant difference.”