Which type of products is lesser purchased using
ecommerce?
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Automobiles type of products is lesser purchased using eCommerce.
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Products where the features are not easily understandable are lesser purchased using e-commerce. Usually, cars and bikes are preferred not to be purchased through e-commerce.
- People often book a slot or a meeting through the website of the company but they buy the product only after a test drive or after understanding the complete features of the product.
- The sales executive explain the various features and price to convince the customise in order to buy the product.
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