Question

Which were the most important of the keypoints of Haier's expansion commented in the document, which made them successful? Develop a rational argument

CaseStudy: 'Haier's survival strategy to compete with world giants'. ​

Answer 1

Answer:

Hello!

Since China’s WTO entry, the Chinese household electrical appliances industry, as well as

other industries, is facing the reality of a globalising world economy and multi-global

challenges, such as the environmental challenge, the competitive challenge, the collaborative

challenge, the organisational challenge, the worldwide learning challenge and the

management challenge (Bartlett and Gholshal, 2000).

The Haier Group has set up a successful example in facing these realities and challenges.

Competing with the global giants, Haier’s strategy mainly concentrates on their constant

efforts towards internationalisation.

In the past decades China was an insignificant player in international business. China is an

underdeveloped country, a major FDI

recipient and a late mover, with limited technological

innovative capabilities. As for the Chinese internationalisation processes, little research has

been conducted until now-- the so-called new era of accelerated internationalisation. This may

be mainly because of China’s particular history and geographical situation.

The aim of this paper is to apply a case-study approach to assess the relevance of

internationalisation models and theories in analysing Haier’s specific empirical evidence.

Explanation:

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