While e-mail may be a very useful—even indispensable—form of communication in organizations, it certainly has its limits and dangers. Indeed, e-mail can get you into trouble with more people, more quickly, than almost any other form of communication.
Ask Bill Cochran. Cochran, 44, is a manager at Richmond Group, a Dallas-based advertising agency. As Richmond was gearing up to produce a Superbowl ad for one its clients—Bridgestone—Cochran’s boss sent an e-mail to 200 people describing the internal competition to determine which ad idea would be presented. Cochran chose the occasion to give a pep talk to his team. Using “locker room talk,” he composed an e-mail criticizing the other Richmond teams, naming employees he thought would provide them real competition—and those who wouldn’t. What Cochran did next—hit the Send key—seemed so innocuous. But it was a keystroke he would soon wish he
could undo. Shortly after he sent the e-mail, a co-worker, Wendy Mayes, wrote to him: “Oh God . . . Bill. You just hit REPLY ALL!”
Question:-
After the incident, Mayes says of Cochran: “His name soon became synonymous with ’idiotic behaviour’ such as ‘don’t pull a Cochran.’” Is it unethical to participate in such ribbing?
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I dont know yar
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