Question

While encoding the sender must establish the mutuality of meaning with the ________.

Sender

Source

Receiver

Himself​

Answer 1

Answer:

Receiver. While encoding the sender must establish the mutuality of meaning with the receiver.

Explanation:

Encoding is the process of converting the message into symbols, words, gestures, or any other form that can be understood by the receiver. The sender must choose the appropriate code that suits the channel, the context, and the receiver. The sender must also ensure that the receiver shares the same meaning of the code as the sender does. This is called the mutuality of meaning. If the sender and the receiver do not have the same meaning of the code, the communication will be ineffective or distorted.

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