While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
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Answer - While teaching a new account manager how to build a Search campaign, she is told to group similar keywords together in an ad group because it will help her to create or construct ads which have some relevance to the keywords. It is crucial to create ads in keeping with the keywords because Google's algorithm uses this relevancy to see if your ad fits with the user's query.
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