Who are people who are likely to buy get rich quick schemes?
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A get-rich-quick scheme is a plan to obtain high rates of return for a small investment. The term "get rich quick" has been used to describe shady investments since at least the early 1900s.[1][2]
Most schemes create an impression that participants can obtain this high rate of return with little risk, and with little skill, effort, or time. Get rich quick schemes often assert thatwealth can be obtained by working at home. Legal and quasi-legal get-rich-quick schemes are frequently advertised on infomercials and in magazines and newspapers. Illegal schemes or scams are often advertised through spam or cold calling. Some forms of advertising for these schemes market books or compact discs about getting rich quick rather than asking participants to invest directly in a concrete scheme.
Most schemes create an impression that participants can obtain this high rate of return with little risk, and with little skill, effort, or time. Get rich quick schemes often assert thatwealth can be obtained by working at home. Legal and quasi-legal get-rich-quick schemes are frequently advertised on infomercials and in magazines and newspapers. Illegal schemes or scams are often advertised through spam or cold calling. Some forms of advertising for these schemes market books or compact discs about getting rich quick rather than asking participants to invest directly in a concrete scheme.
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