who are wholesalers?what are the criteria used by a consumers to select the market of their choice?
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There are some important factors by which people select the market of their choice. The selection of market by the consumers depend on the location of concerned ship or store, the amount of moeny alloted for the purpose of purchase and availablity of all necessary goods in the market. Credit facility also attracts more consumers, Moreover, price and quality are equally important factors which influence a customer's access to a particular market.
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There are four main types of intermediary: agents, wholesalers, distributors, and retailers. A firm may have as many intermediaries in its distribution channel as it chooses. It can even have no intermediaries at all, if it practices direct marketing.
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