Who at your company will buyer personas most benefit? The marketing department because buyer personas are primarily a marketing tool. The sales team because buyer personas are primarily meant for qualifying leads. All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services. Executive leadership because a good buyer persona will rally the company around the leadership's vision of the ideal customer. Next?
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All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
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