Who bought Right Media, which operates a real-time online display ad exchange, for $680 million?
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NEW YORK (AdAge.com) -- Yahoo is pushing further into the online media exchange space by paying $680 million to acquire the 80% of Right Media that it doesn't already own. In October, it took an early 20% stake in the company, which runs an exchange for publishers, ad networks and advertisers to buy and sell online display inventory.
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It is founded by Michale Walrath and Yahoo! made a strategic investment in Right Media. Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses.
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