who is a middleman? explain briefly the role and importance of middleman in the distribution system?
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They help in distributing goods from producers to consumers. As producers do not sell the goods directly to the consumers, they involve various. intermediaries called middlemen for this purpose. The role of middlemen is the distribution of goods lies in the marketing functions which they perform.
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They help in distributing goods from producers to consumers. As producers do not sell the goods directly to the consumers, they involve various. intermediaries called middlemen for this purpose. The role of middlemen is the distribution of goods lies in the marketing functions which they perform.
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