Who is agenda setter? Media or social Media and why? or both have separate agenda?
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Agenda-setting theory describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". ... That is, if a news item is covered frequently and prominently, the audience will regard the issue as more important.
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Agenda-setting describes the "ability to influence the importance placed on the topics of the public agenda". Agenda-setting is the creation of public awareness and concern of salient issues by the news media.
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