who is called as consumer ?
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Any individual who purchase products or services for his personal use and not for manufacturing or resale is called a consumer.Consumer is one who is the decision maker whether or not to buy an item at the store or someone who is influence bye advertisement and marketing .Every time someone goes to a store and buy a shirt, toy ,beverage or anything else they make a decision as consumer.Consumer refers to any person who purchase some good for a consideration that has been either paid or promised to pay or partly paid and partly promise.
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