who is sender and reciever in communication
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The sender-message-channel-receiver model of communication is an expansion of the Shannon-Weaver model of communication. David Berlo created this model, which separated Shannon and Weaver's linear model into clear parts, in 1960. It has been expanded upon by other scholars.
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In the communication process, the sender is the individual who initiates a message and is also called the communicator or source of communication. ... The individual or the group of individuals who responds to the sender is called the receiver or audience.
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