who is the target audience for the communication. Give one word answer
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Your target audience are the individuals, groups and communities that have influence and decision making power over your brands' products or services. They are the ones you are trying to attract and sell to – they are the people want to communicate with.
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A target audience is a particular cohort of consumers within a target market, identified as the receivers for a particular advertisement or message. In a marketing communication a.k.a marcom campaign, identifying a target audience is crucial as it helps focus the individual advertising and promotional efforts.
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