who said about anchoring idea for cognitive organization
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According to Tversky and Kahneman (1974) this violation occurs because people use a two-stage process called anchoring-and-adjustment (see also Nisbett & Ross, 1980). In the first stage, people generate a preliminary judgment called their anchor.
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The anchoring effect is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered. ... During decision making, anchoring occurs when individuals use an initial piece of information to make subsequent judgments.
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