Who saves the written page?
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You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness.
That update appeared to look at the credibility of site publishers. Are they trustworthy? Do they actually know what they’re talking about? (Google’s acronym for this authoritative trustworthiness is EAT, which makes for some really funky-sounding SEO advice.)
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