Who spend huge some of money on Amitabh Bacchan (A) Nerolac Paints (B) Air Tel (C) Visa (D) Pepsi 59. What is the formula of cost per rating point? (A) "(Cost of commercial time) - performance rate" (B) (Cost of commercial time), performance rate (C) (Cost of commercial time) x performance rate (D) (Cost of commercial time) + performance rate 60 Advertising should be ...
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Explanation:
the formula of cost per rating point
The actual calculation for CPP involves taking the cost of of total advertising campaign cost and dividing it by Gross Rating Points, or GRP.
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the formula of cost per rating point
The actual calculation for CPP involves taking the cost of of total advertising campaign cost and dividing it by Gross Rating Points, or GRP.
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