Question

Who was the first scholar to describe brainstorming?

Answer 1

Advertising executive Alex F. Osborn began developing methods for creative problem-solving in 1939. He was frustrated by employees’ inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees. Osborn outlined his method in the 1948 book Your Creative Power in chapter 33, "How to Organize a Squad to Create Ideas

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