Question

who were involved in the process of buying and selling?
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Answer 1

Answer:

There still seems to be a lot of confusion, some thinking we have to focus on one or the other. And then, unfortunately, there are too many, that while they might know the buying process or have a sales process or have a sales methodology–they simply don’t use them, instead choosing the Bumper Car approach to engaging the customer and selling.

I thought I’d try to walk through these topics—at a high level, perhaps in later posts I will drill further into each one.

Customer Buying Process: It’s fashionable to say, “We need to align/follow the customer buying process.” I suppose, by mouthing these words, we indicate our intent to be “customer focused.” Ironically, I walk into organizations espousing this, then watch as their sales people continue to pitch their products, without understanding where the customer is and what they are trying to achieve.

Answer 2

Answer:

Buyer's agent and seller's agent