Who were the intermediaries? Describe the role played by them?
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The Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer. ... Also called distribution intermediary.
The Intermediaries act as multiple service principals. Intermediaries such as travel agents and insurance agents provide retailing function to customers. ... Service intermediaries such as franchisees agents, brokers, etc., act as a connecting link between the service firm and customers.
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