Question

Who would normally be responsible for developing the creative brief in an
advertising agency?
a) Account planner
b) Media planner
c) Account executive
d) Creative partnership
​

Answer 1

Answer:

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Answer 2

"An account planner would normally be responsible for developing the creative brief in an advertising agency." (option a)

• A creative brief refers to a brief document that contains every key detail.
• Key details include marketing strategies, advertising strategies, or designing of the project mission, with its goals, challenges, related statistics, and messaging.
• It is an account manager's duty, to sum up, all these based on the discussion with clients.
• How to make a creative project successful and how to achieve the campaign objectives are summarised within a creative brief by the account planner.
• Thus option is much more appropriate and correct.

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