Why are advertisements on hoardings, posters and handbills an ineffective
method of advertisement?
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Explanation:
you've taken a long road trip across a barren countryside, their sudden and imposing presence may have stirred you from a peaceful half-slumber: “Stop at Aunt Millie's for the world's best blueberry pancakes” or “Turn left at the next exit and bag some of Uncle Bob's beef burgers.” In metropolitan areas, and especially near airports, they tend to be more clustered together. This is for good reason: Traffic tends to back up near airports, giving passersby more time to read them.
They're billboards, and while they dominate these roadside scenes, they quickly fade from the minds of many small business owners who consider other mediums to display marketing messages. If marketing were
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