why are brand created
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brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.
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As a name, term, sign, symbol or design or a combination of these which help differentiate the product of one company from that of its other competitors or other identical products.
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