why are enjoyment short lived?
Answers
Explanation:
A new study has found what many people already knew: a brand new car might look appealing when we buy it, but after a point of time enjoyment derived from it will disappear.
The team including an Indian origin researcher revealed that consumers often tend to overestimate the long-term enjoyment from various products including toys, cars, stereos, iPods, and digital cameras when making a purchase decision, even though when asked directly, they seem to know that they will enjoy these products less over time.
Jing Wang from Singapore Management University and, Nathan Novemsky, and Ravi Dhar both from Yale University, examine why predictions of future product enjoyment don’t tend to match reality.
During the study, the participants were asked to make a choice between two cars: a base model and the same care with a sunroof for an additional 900 dollars.