Why are ethics no important to marketing information management
Answers
The importance of ethics in marketing information system is as follows -
Ethical Marketing Information does not misguide the people who are studying the information.
Ethics is like a stamp of authority on the validity and genuineness of Marketing Information given by the researchers.
Ethics take necessary precautions to protect the confidential data of the research participants in order to safeguard their privacy.
Ethics are not at all important to the marketing management of the company which is required to do their ethical studies.
The market which a company hold mainly depend upon the market strategy which is required for the promotion of the product and selling of the product.
The company first should surely check which are the requirements of the market and then made the product accordingly to the market demand. Thus a product should be made