Question

Why are push notifications important for advertisers?

Answer 1

As an app developer, you put in a lot of thought and effort in building and continuously improving your app. You want your users to have a great experience when they use your app. But unless you are Facebook or Whatsapp, you will have to be content with the fact that your users are not going to use your app every day. Your users might use your app once a week, once a month or whenever the need arises.But you expect your users to use your app regularly, almost everyday. Daily Active Users (DAUs) and Monthly Active Users (MAUs) are metrics that you track religiously. In order to improve these metrics, you send push notifications with the sole objective to get users to open your app. You track clicks and app opens as a result of these push notifications.

Answer 2

Answer: Push notifications are a powerful way for advertisers to reach out to users on their mobile devices. They allow advertisers to target specific users with messages about their products or services, and can be used to drive traffic to websites or app stores. They are also an effective way to keep users informed about updates or promotions, and can help boost sales or engagement.