Question

why commerce is called a link between producers and consumers?

Answer 1

Commerce provides the necessary link between producers and consumers. It embraces all those activities, which are necessary for maintaining a free flow of goods and services. Thus, all activities involving the removal of hindrances in the process of exchange are included in commerce. The hindrances may be in respect of persons, place, time, risk, finance, etc. The hindrance of persons is removed by trade thereby making goods available to the consumers from the producers. Transport removes the hindrances of place by moving goods from the places of production to the markets for sale. Storage and warehousing activities remove the hindrance of time by facilitating holding of stocks of goods to be sold as and when required. Goods held in stock as well as goods in course of transport are subject to the risk of loss or damage due to theft, fire, accidents, etc. Protection against these risks is provided by insurance of goods. Capital required to undertake the above activities is provided by banking and financing institutions. Advertising makes it possible for producers and traders to inform consumers about the goods and services available in the market. HENCE, COMMERCE IS CALLED A LINK BETWEEN PRODUCERS AND CONSUMERS BECAUSE IT REMOVES ALL HINDRANCES AND FACILITATE BUSINESS.


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