Why content marketing is important and how it helps businesses to create thought leadership
Answers
Explanation:
Content marketing is more than a buzzword—it’s a vital part of a successful marketing strategy. Today’s buyers demand creative, relevant and compelling content from the brands that are important to them. Content marketing fills this need by creating impactful content and optimizing its distribution across a wide range of channels and customer touch points, engaging specific market segments at precise points in the buying process.
As more and more businesses recognize the value of content marketing, it’s important to understand what content marketing can do and why it may be right for your company. Here are just a few of the benefits you can achieve by incorporating content marketing into your promotional strategy:
1.Builds online presence
2.Establishes thought leadership
3.Attracts followers
4.Advances sales cycles