Why did both sony and toshiba perceive it to be so important to get an early lead in sales?
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Based on past format wars, the trend had been “winner takes all.” With that in mind, Sony and Toshiba attempted to get as many early adopters as possible and secure early sales so that more people would recognize and buy their particular format over the other in the future. Whichever company achieved the quickest jump start would see an accelerated demand for its format and hopefully lockout its competition, even though that did not end up being the case for the Sony and Toshiba format wars.
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