Question

Why did branded goods more expensive than non_ branded?

Answer 1

Although brands can signal reputation and serve as ... may differ for branded and non-branded products. ... Price is important for both types of consumers.

Answer 2

Consumers prefer branded clothes even if they are expensive just because they trust that they are of a high quality.

When one pays for the branded clothing they are assured that the quality is meeting the industry basics.

It needs no checking or confimation.

On the other hand nonbranded products many times claim that they are the best but looses quality of functioning soon as they are used.