Why did Clinton ask Congress to ban cigarette advertising aimed at children?
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Answer:
Every day, children and youths in the United States are exposed to a wide array of persuasive, carefully crafted commercial messages encouraging the use of tobacco products. In 1991 the tobacco industry spent $4.6 billion—more than $12.6 million a day, $8,750 a minute—on advertising and promoting*cigarette consumption, and over $100 million on advertising and promoting smokeless tobacco products.1 During the past 15 years, the tobacco industry has nearly quadrupled** its marketing expenditures, at a time when tobacco consumption has been declining.
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Bill Clinton was also the first US president to face a major confrontation the US tobacco industry for.
Explanation:
- The biggest health concerns in America was youth smoking. As per studies it was estimated that about 3000 youth smoke every day and about 1000 die each year due to the ill effects of smoking
- Polls showed that there was widespread public consensus that the tobacco industry should not direct its advertisements to young people. Even in tobacco states, people (voters) that they would support Clinton only if he worked on banning tobacco advertising aimed at children
- President Clinton also felt that Tobacco firms have been misleading about smoking risks, purposely trying to hook up children and increasing tobacco nicotine levels.
- Tobacco firms were found guilty of "violating the civil code and defrauding the American public by misleading about the health hazards of smoking to children and their marketing for decades.
- Clinton emphasised that a commitment to anti-tobacco should form part of every family policy by calling "narcotics, crime, teen pregnancy and smoking" as the deadly sins which endanger the youth,.
- For Clinton, protecting children from "aggressive tobacco advertisement" espoused the concept of "protecting innocent human life"
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