Why did firms begin to focus on selling concept business studies 12?
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Selling concept. ... The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success
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The Selling Concept proposes that customers, be individual or organizations will not buy ... By the mid 50's supply was starting to out-pace demand in many industries. Businesses had to concentrate on ways of selling their products. .... So like novels, case studies are narratives of actual brands and marketing decisions ...
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