Question

Why did LEGO attract criticism from various activists? What would have happened to the brand’s image if they had not responded?​

Answer 1

Let’s forget LEGO Friends for a moment. The core identifying character of the LEGO world is and will always remain the minifigure. Over the past couple of years I’ve spent a good amount of time sorting through minifig parts for various LEGO projects I’ve worked on. And it’s certainly nice to know that LEGO has way more female figs than it used to. But there’s been no doubt in my mind that the numbers aren’t close to being even. So I decided to do some counting...