Question

Why did the dab get so viral?

Answer 1

Answer:

Going viral is really all about creating a movement. That's a really simple explanation; but how you do that is a bit more tricky. The viral appearance of dabbing is one of the best examples of how this works and has some lessons for those of us interested in social marketing.

In the summer of 2015 dabbing became a social phenomenon. No one seems to know exactly who started it, except that it originated in the Atlanta Hip Hop scene. The dance move came from the cough one made after smoking butane hash oil (which is 90% THC). This butane hash oil had been been nicknamed "dab" and the act of smoking it "dabbing" by the Atlanta Hip Hop community. That's the background where things get interesting.