Question

why do advertisers target on children to sell their products?​

Answer 1

Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future.

According to the 2008 YTV Kids and Tweens Report, kids influence:

Breakfast choices (97% of the time) and lunch choices (95% of the time).

Where to go for casual family meals (98% of the time) (with 34% of kids always having a say on the choice of casual restaurant).

Clothing purchases (95% of the time).

Software purchases (76% of the time) and computer purchases (60% of the time).

Family entertainment choices (98% of the time) and family trips and excursions (94% of the time). [1]

Tarketing childrenAs a result, industry spending on advertising to children has exploded over the past two decades. In the United States alone, companies spent over $17 billion doing this in 2009 – more than double what was spent in 1992.

Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing having children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.

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Answer 2

Answer:

pls mark brainliest

Advertising companies pay huge amounts of money to research firms who analyze the habits of children and their families. As a result, these companies get 'insider info' - tons of data that allows them to market their new fads to younger and younger children. Since statistically family size has decreased over time and incomes have increased, parents are more willing to indulge their children with toys, games and other material goods - and advertisers know this.

One way advertisers market their products to young children is by a technique known as pester power. "Pester power" is basically what it sounds like - the ability of children to nag their parents about a product until the parents give in and buy it. Pester power can be broken down into two specific categories - persistence and importance. Persistence refers to a child's repeated asking until the parent gives in to the child's demands and buys a product. It is usually not as effective as importance, which refers to a child making a parent believe the product is in his best interest and convincing the parent to buy it. Importance appeals to parental concern and guilt because most parents want to provide the best advantages for their children.