Why do advertisers use testimonials
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In promotion and of advertising, a testimonialor show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.
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Advertisers use testimonials for the promotion of an advertisement which may make the advertisement more popular and reliable for customers or viewers
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