Question

Why do branded products get sold faster than local products?

Answer 1

Explanation:

You're most likely to pick a national restaurant brand over a local one because you're familiar with the national brand. It's the safe and predictable choice because you know what to expect. Brands offer safety and reduce the risk of disappointment.

Answer 2

A brand is a promise of certain level of quality, taste and overall experience.

You always know what you are buying and you always know what to expect.

While local products can certainly meet or exceed these expectations, there is always a risk of being disappointed. That’s why most customers choose what they know best, and those are most often branded products.