Question

Why do marketers sometimes reposition their products or services ? Illustrate with example

Answer 1

There could be different reasons because of which marketers sometimes reposition their products or services:-

* Firstly there could be the wrong positioning of the product. Suppose in an advertisement a company has shown thumb which is treated as good luck in India but that same thumb can be seen as negative thing in Africa.

* The other reason for this could be the competitive market because of which company has to reposition its product in the market.

Answer 2

Marketers have to reposition their services or products to cater to a new market segment and to ensure profitability.  

Explanation:  

• Market saturation and stagnation occur to companies when their products already are used by their target market and they do not have to chance to enter new geographical segments.  
• To ensure profitability the company has no other option but to reposition its services or products that would cater to a new target segment of their existing market and ensure sales and profitability.  
• For example, airlines used to position themselves as a premium form of travel initially but with time, they eventually focused on budget travel and catered to the mass.

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