why do placebos work? explain in brief..
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The placebo effect is more than positive thinking — believing a treatment or procedure will work. It's about creating a stronger connection between the brain and body and how they work together," says Professor Ted Kaptchuk of Harvard-affiliated Beth Israel Deaconess Medical Center, whose research focuses on the placebo effect.
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placebos may trigger the release of the body's own natural pain relievers, the brain chemicals known as endorphins. Altered brain state – research indicates that the brain responds to an imagined scene in much the same way as it responds to an actual visualised scene.
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