Why do political parties create platforms? How are platforms useful to voters?
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A political party platform or program is a formal set of principal goals which are supported by a political party or individual candidate, in order to appeal to the general public, for the ultimate purpose of garnering the general public's support and votes about complicated topics or issues
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As the electorate expanded, the political parties evolved to mobilize the growing mass of voters as the means of political control. ... In recent decades, increasing numbers of individual voters classify themselves as “independent,” and they are permitted to register to vote as such in many states.
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