why do the marketing, hr management , and it function need to be closely a coordinated in service organization?
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HR departments must believe in the power of marketing and the Marketing department has to understand that a brand needs satisfied employees in order to thrive. ... Likewise, HR isn't able to attract the top talent if Marketing fails to develop great content and promote the brand purpose.
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Answer:In the classic service management literature, the assumption was that firms should retain this function in-house because front-line employees are the marketing face to the customer and because there is need for close coordination between sales and marketing, operations, and human resource management.
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