Why do we like to play ?
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Gamification designer Victor Manrique, proprietor of the Epic Win Blog, writes that the specific reason that people play games is that games allow them to experience emotions that are closely related to the main factors of happiness. Thus, we play games because they make us happy.
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We play games because they're FUN! Duh! ... Game designer Horst Streck describes fun as “the enjoyment of pleasure.” So, not only does an experience have to be pleasurable to be fun, one has to actively enjoy it. That is, one needs to be receptive to the pleasurable sensations.
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