why do we say that cinema is an effective means of mass communication
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Cinema is one of the most popular media of communication. Through cinema, the director communicates with the audience. Audience is equally important in this process of communication. The action on the screen does not take place between actors of a film; rather the action takes place among the actors and the audience.So Film is mass communication. ... The basic tool of communication is language; but communication can also be performed through ... 'motion picture', has always been the most effective instrument of communication. ... Sometimes, film makers disseminate their ideas, messages, their vision or philosophy in an abstract way.
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because many people watch them. so the message can be spread in mass
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