Why do you think market planning is not calculated in the same way as other business investments. Discuss.
Answers
There are many different important elements in a business which are all included in a business plan and then later in the accounts. Every department plays its vital role, for example the management, the sales, the marketing, the research and developmental, the inventory management, the production, etc.
All departments have their way and their value within a business.
Whats different about the marketing department is that, it requires multiple stages within its planning. There is a full tactical team assigned to handle the calculations and budgeting of this department. Basically the finance departments allots how much budget there is, and accordingly people have to strategize their next move.
Whether to do above the line promotion or below the line. Which medium will be used as a platform, which teams, which innovative tag lines would be used. Who will be the target market, how will they be targeted, how will the price be sold. Whats the value added in the product, etc.
Thus the way this works and how it has to be calculated differs.