Why do you think mcdonald's wants to communicate with each of the non-customer groups?
Answers
McDonald's was one of the first, if not the first, company to recognize that labor specialization was the best way to produce and sell their food as quickly as possible. They achieved this division of labor by having employees work on specific tasks
Connecting with employees
Mary opened the session by sharing the strong social networks that have been built by and around McDonald’s employees or teams. "We have more than 1.6 million employees worldwide, and we strive to inspire the crew to feel great, deliver on the brand promise, and also reduce turnover." There are several internal social networks that not only engage crews, but also give them the opportunity to educate themselves (some even get credit for it!). Some of these crew communities include MeTime in Australia and New Zealand, OurLounge in the UK, Latin American McLand (I hope you speak Portuguese!), Singaporean Ketchup! and US/Canada StationM. In the latter, Canadian Amanda Wilson was recently elected by fellow employees as the community's resident blogger and moderator. According to Mary, these internal-only communities really help teams engage, connect and live with the brand.
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