Why do you think starbucks prefers to own its own stores wherever possible?
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Factoring in the company's $22.39 billion in annual sales, and dividing it by the number of days in the year, but not adjusting for the relative strength of particular days and dayparts, suggests that Starbucks banks about $61.3 million every day
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Explanation:
The company believes that by owning and running the stores itself, it can have control onthe quality directly. Moreover there will not be any profit sharing. Quality control would not be under direct control. Even if one franchise would perform badly it could give a bad name for the brand image of all of Starbuck’s. So to keep its brand image, direct control on quality, and maximize profits Starbuck’s prefers to own its own stores wherever possible.
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