why does Daniel Gulati assert that Facebook has a dark side?
Answers
Answer:
First, it’s creating a den of comparison. Since our Facebook profiles are self-curated, users have a strong bias toward sharing positive milestones and avoid mentioning the more humdrum, negative parts of their lives. Accomplishments like, “Hey, I just got promoted!” or “Take a look at my new sports car,” trump sharing the intricacies of our daily commute or a life-shattering divorce. This creates an online culture of competition and comparison. One interviewee even remarked, “I’m pretty competitive by nature, so when my close friends post good news, I always try and one-up them.”
Second, it’s fragmenting our time. Not surprisingly, Facebook’s “horizontal” strategy encourages users to log in more frequently from different devices. My interviewees regularly accessed Facebook from the office, at home through their iPads, and while out shopping on their smartphones. This means that hundreds of millions of people are less “present” where they are. Sketching out a mind-numbing presentation for the board meeting? Perhaps it’s time to reply to your messages. Stuck in traffic? It’s time to browse your newsfeed. Recounted one interviewee, “I almost got hit by a car while using Facebook crossing the street.”