Question

why does individual consumer feel weak in a market place

Answer 1

Producers are few and powerful but the consumers are many but scattered and purchase in small amounts whenever a consumer finds any problem with quality of product the shopkeeper does not take any responsibility

Answer 2

For the following reasons the consumer feels weak in a market place:

1. Whenever there is criticism regarding the quality of good or service that had been purchased, the re-tailer attempts to substitute all the blame on to the consumer.  

2. The retailer habitually responds to the consumer go elsewhere if you do not like products from our shop. As most of the consumers are uneducated and unaware Hence, they feel weak.

3. The process of redressed is very time consuming, and expansive, therefore, the traders took ad-vantage of this situation and thus the consumer feels weak.